Fact checking and story, line, and top editing UGC and commissioned stories published on Medium’s platform according to Medium’s style guide and standards.
Working with writers and editors to shape and optimize stories behind the Medium paywall.
Writing display headlines, sub-headlines, and SEO descriptions for each story.
Director of Content & Copy, Headspace
Santa Monica, CA
May 2018—May 2019
Worked across the company to ensure that the delivery of all copy and content met our legal and scientific standards internally, and reached our audiences most effectively externally.
Created an editorial content calendar and led weekly company-wide meetings to present upcoming releases, projects, and themes for transparency and cross-team collaboration.
Increased engagement with specific meditations by as much as 50% through the creation of a monthly newsletter and in-app featured collections.
Managed the content team’s editorial creation of social media, blog content, SEO pages, marketing materials, newsletters, and all other copy, including in-app product content.
Oversaw Digital Asset Manager and CMS production coordinator to effectively archive all content, and make existing assets readily available to repurpose.
Managing Editor, Upworthy/GOOD Worldwide
Aug 2017—Jan 2018
Led a team of 20 writers, editors, and creatives working in a distributed environment across the country. This small, but highly efficient team (Upworthy original stories were 10x as shareable as the industry average, while page views per writer led the industry) created work reaching over 15 million ComScore uniques per month, on social justice and news topics.
Writers I managed demonstrated ~30% greater output and audience reach over time, compared to other editors. As a result I was asked to lead the hiring and training of new Upworthy writers.
Led editorial coverage planning on series and longform projects as well as breaking news and tragedy response plans, unifying coverage across editorial, video, and social teams.
Managed the company-wide editorial calendar for both brands.
Senior Editor, Upworthy
Feb 2016—Aug 2017
Led twice daily pitch meetings for a team of 30, developed custom story budgeting tool, and assigned breaking and feature stories across the editorial team, while managing and editing a team of 4-6 writers and directing Upworthy’s 2016 election coverage.
Collaborated with Director of Video and Head of Product to facilitate cross-team projects.
Directed social media and editorial coverage of live TV events, including award shows, political speeches, and sports.
Trends Editor, Upworthy
Jan 2015—Feb 2016
Launched a small team to develop rapid-fire responses to important issues of the day by telling stories built for social sharing as we pivoted from curation to article and feature writing.
Grew the team to triple the size, creating a model later used by the entire editorial team.
Deputy Editor, Upworthy
Jersey City, NJ
Feb 2013—Dec 2014
Onboarded, trained, and edited 20 remote curators to write in Upworthy's voice and style and use our proprietary A/B testing system, with up to 25 variations per story.
Reviewed headlines, thumbnails, and social media packages for audience engagement.
Viral Curator, Upworthy
New York, NY
June 2012—Jan 2013
Brought over 50 million people to curated stories about feminism, body image, sexism, pop culture, the environment, social justice, and education.
Produced 15-20 stories per week and consistently appeared in the top three writers driving traffic to Upworthy.
Audience Development Associate,
New York, NY
Dec 2010—Mar 2012
Wrote SEO-rich metadata for YouTube videos, compiled analytics reports, and tracked ad revenue across show channels.
Moderated Facebook, Twitter, and Tumblr pages for in-house productions and shows.
Wrote and designed interactive video quizzes using YouTube’s annotations feature.
Editorial Intern, BuzzFeed
New York, NY
June 2010—Oct 2010
Curated content for BuzzFeed.com, regularly appearing in the top 10 users drawing traffic.
Managed multiple vertical pages on Facebook, curating the best content to share with targeted audiences.